The Lake Ontario team comprises ten community foundations that extend from the area known as the Greater Golden Horseshoe along western Lake Ontario to the beginning of the St. Lawrence Seaway. The team aims to minimize the impact of flooding on communities and people by expanding understanding of green infrastructure, increasing permeable surfaces, improving municipal policies, and encouraging investment in green infrastructure. Educating the population about natural solutions to flooding is a key component of this team’s strategy.
Lake Ontario
Unflood Ontario–A Network of Local Collaboration
”Unflood Ontario is an effective and creative program to promote the many benefits of natural infrastructure. It will result in a cleaner Lake Ontario and reduce the harm done by flooding.
Bryan RoseNiagara Community Foundation
The Partners
Accomplishments
Produced six creative videos to illustrate the problem and present solutions
Wrote five reports highlighting the need for natural infrastructure
Built a region-wide network of supporters, including many unlikely allies
Created a sensible and doable call to action under a new and imaginative brand
Developed multilevel communications to get message out, including multilingual messaging, public service announcements, and news broadcasts such as the Weather Network